AI that earns its keep.

We help SMEs and mid-market businesses put AI to work.
Real automations that save hours every week,
and AI-native products that ship in weeks, not quarters.


Why us?

Most AI projects fail because nobody builds anything.

The market is full of slide decks, strategy workshops, and "AI readiness assessments." We take a different approach.

We sit down with your team, pick one workflow that's costing you time or money, and have a working automation in your hands within two weeks. Then we do it again. And again. That's how AI actually gets embedded in a business.

What we do

Three ways to work with us.

  • We build it, you run it.

    Pick a workflow that's slow, repetitive, or expensive. Customer support, lead qualification, document processing, quote generation, anything rules-based or language-heavy. We design it, build it, integrate it, and hand it over.

    • Discovery session

    • Built & deployed in 4–6 weeks

    • Integrated with your stack

    • Training and handover

    • 30 days post-launch support

  • Ship AI-native products in weeks.

    If you're building a product with AI at its core, we work as your product and engineering partner. We've shipped AI products inside household names. We know where the real risks are, and how to get something in front of users fast.

    • Product discovery & scope

    • Working prototype in 4 weeks

    • Production build with guardrails

    • Go-to-market support

    • Project-based or retainer

  • A senior hand, inside your team.

    For businesses that need experienced product leadership but aren't ready to hire full-time. We embed with your team, 2–4 days a week, and own the AI roadmap from strategy through to shipped product.

    • Senior operator, in-team

    • Roadmap and prioritisation

    • Direct work with engineering

    • 3-month minimum

    • Monthly retainer

Work With Us

How it works

A simple first step.

i. Thirty-minute call

Tell us what's eating your team's time. We'll tell you honestly whether AI is the right answer, and if it is, what it would cost to find out.


ii. Discovery session

We spend a day with your team, mapping the workflow. You get a written scope with a fixed price before you commit to anything.


iii. Build and hand over

Four to six weeks later, you have something running. We train your team, document everything, and stay on hand for 30 days.


Book a call

`About us

Operators,
not consultants.

We started this business because we saw smaller companies getting left behind. AI is the biggest product shift in a decade, and most firms don't need a six-month strategy engagement.

They need someone who can sit down, understand the business, and build something that works. That's what we do.

We write the code, run the integrations, and stay accountable for whether the thing actually works. Our team has spent careers shipping products inside large businesses. Expedia. Tesco. Belron. We've led the discovery, built the teams, made the call on what to ship and what to kill.

If we don't think AI is the right answer for your problem, we'll tell you.

— 01

Build, don't advise.

Every engagement ends with something working in production. Decks are a means to an end, not a deliverable.

— 02

Honest about limits.

AI is genuinely useful for some problems and genuinely useless for others. We're direct about which is which.

— 03

Operator instincts.

We've run product teams, managed P&Ls, and shipped under pressure. We bring that perspective, not a framework from a textbook.


Let's talk

Let's find one thing
to automate this month.

Thirty minutes, no pitch deck. Tell us what's eating your team's time and we'll tell you honestly whether AI can help.

Book a call

Our team has shipped products inside these businesses. We bring that same operator mindset to smaller teams.