Data Privacy Policy

The Product Partners — Lead Generation Services

Last updated: March 2026

Who we are

The Product Partners operates a lead generation service connecting homeowners with trusted local building contractors. Our registered address is in London, England. You can contact us at jack@theproductpartners.com

How we obtained your details

We identified your details from publicly available planning application records published by your local council's online planning portal. These records are made publicly available by law under the Town and Country Planning Act 1990 and the Freedom of Information Act 2000.

We contacted you because our records show you have submitted, received approval for, or received a decision on a planning application for building works at your property. We believe our partner contractors may be able to help with your project.

What data we hold

We hold only the information publicly available from your council's planning portal:

  • Your property address and postcode

  • Your planning application reference number

  • The type of works described in your application

  • The status of your application (submitted, approved, or refused)

  • The date your application was submitted

We do not hold your name, email address, phone number, financial information, or any other personal data beyond what is published on the council planning portal, unless you choose to contact us directly.

Why we contacted you

We contacted you on behalf of one of our vetted building contractor partners to offer a free, no-obligation quote for the works described in your planning application. We believe this constitutes a legitimate interest under UK GDPR (Article 6(1)(f)), as:

  • The data is already publicly available

  • The communication is directly relevant to your planning application

  • We offer a clear and simple way to opt out

  • The contact is proportionate (a single letter per application stage)

How we use your data

Your data is used solely to:

  • Send you relevant correspondence about building services related to your planning application

  • Match you with a trusted local building contractor

  • Track which letters we have sent to avoid sending duplicates

We do not sell your data to third parties. We do not use your data for any purpose unrelated to the building services described in our correspondence.

Our building contractor partners

We work with a small number of vetted local building contractors. When we send you a letter, it is on behalf of a named contractor whose details are included in the correspondence. Your data is shared only with the specific contractor named in your letter, and only for the purpose of providing you with a quote if you choose to get in touch.

How we protect your data

  • All data is stored securely on encrypted systems in the United Kingdom

  • Access to personal data is restricted to authorised personnel only

  • We conduct regular reviews of the data we hold and delete records that are no longer needed

  • We do not transfer data outside the United Kingdom

How long we keep your data

We retain your planning application data for a maximum of 12 months from the date we first identified your application. After this period, your data is automatically deleted from our systems unless you have entered into an ongoing relationship with one of our contractor partners.

Your rights

Under UK GDPR, you have the right to:

  • Access — request a copy of the data we hold about you

  • Rectification — ask us to correct any inaccurate data

  • Erasure — ask us to delete your data ("right to be forgotten")

  • Object — object to our processing of your data

  • Restriction — ask us to restrict how we use your data

  • Complaint — lodge a complaint with the Information Commissioner's Office (ICO)

How to opt out

If you do not wish to receive further correspondence from us, you can opt out at any time by:

  • Replying to the WhatsApp number on our letter and asking to be removed

  • Emailing jack@theproductpartners.com with your property address

  • Writing to us at the address on our letter

We will remove your details within 7 days of receiving your request and you will not receive any further correspondence from us.

How to contact us

For any questions about this privacy policy or your data:

Information Commissioner's Office

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the ICO:

  • Website: ico.org.uk

  • Telephone: 0303 123 1113

  • Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF